Exposure for your company at The Brightwater Commons

Indoor Advertising at The Brightwater Commons

Word for Word Marketing has been awarded the Indoor Advertising contract for the Brighwater Commons and we believe that this product will give you the exposure you require to market your brand.

The poster frames, billboards and banners will be positioned in such a manner that it is visible and difficult to miss by visitors frequenting The Brightwater Commons on a daily basis. You can ensure that your Brand fills every corner of these malls.

Why use indoor advertising? 10 GREAT reasons!

• Up close & personal: Your message is placed directly in front of your prospective customer's face (where it is virtually impossible to ignore). Your message is directed to them on a much more personal level, where (unlike conventional forms of advertising) they can't change the channel or turn the page.
• Captive audience: You have 1 to 4 minutes of your prospective customer's time, with absolutely no distractions whatsoever.
• High viewer recall: When people view Indoor Billboards etc, they remember the ads for days... even weeks later because they are physically idle, yet mentally engaged without interruptions or distractions.
• Relieves an otherwise boring situation: Indoor advertising catch your audience at the rare time each day when they are literally starving for something to read. The billboards serve as a neat, well maintained alternative form of advertising.
• A fraction of the cost of conventional advertising: Low cost advertising that won't break your budget. Compare your options, and save a bundle with indoor advertising. Because advertising at the Mall is done internally, we are able to offer rates that are way below market average.
• Target your market to specific demographics: Because indoor advertising delivers your message to your exact demographic, you can spend less money and still hit a higher percentage of your desired target market. Essentially, you save money by eliminating the waste associated with trying to reach the masses via radio, TV, and newspapers.
• Reach readers with higher disposable income: Obviously, our shoppers wouldn't frequent our mall unless they have extra money to spend.
• Reach readers that don't normally read conventional advertising: The people that regularly patronize our restaurants, sports bars, night clubs, bowling lanes, theatres, and health clubs are typically hard to reach with advertising because they are generally active individuals who are out and about. They are not couch potatoes, spending the evening watching TV or reading the newspaper from cover to cover.
• Less clutter and competition: With indoor advertising, you experience less clutter and competition for the attention of the viewer. Compare that with the clutter you see in newspapers, want ad papers, and magazines. Even with outdoor advertising, your message is diluted with scores of other signs, telephone poles, traffic, etc. And of course, we all know about the competition and clutter on the air (in radio or TV).
• The novelty factor: We all like something that is unique or a novelty. Indoor advertising within the mall offers a variety of novel ideas and concepts which will capture the imagination of your audience

If you are interested in advertising in the Brightwater Commons, please don't hesitate to contact Gunther Korb - Sales Assistant on 011 789 5052 and gunther@word4word.co.za.