About Us

Online Advertising Rates - October 2009

The Brightwater Commons website is a vibrant, popular website which provides information on the Brightwater Commons Shopping Centre as well as the many exciting events that take place there. It also promotes environmental awareness and supports the local Randburg community.

Over the 6 month period April 2009 - September 2009:

• The site received 28 571 unique visits (not 'hits')
• 92 180 pages were viewed
• On average each visitor looks at 3 or more pages
• On average each month the site receives just under 5000 unique visits.
• Most visitors are from South Africa, but the site receives traffic from the United Kingdom, the United States, Norway, Germany, the Netherlands, France, Australia, India and Ireland amongst others.

The website is supported by a regular newsletter, FaceBook and Twitter.

Advertising Space

Word for Word Marketing has been awarded the Indoor Advertising contract for the Brighwater Commons and we believe that this product will give you the exposure you require to market your brand.

The poster frames, billboards and banners will be positioned in such a manner that it is visible and difficult to miss by visitors frequenting The Brightwater Commons on a daily basis. You can ensure that your Brand fills every corner of these malls.

Why use indoor advertising? 10 GREAT reasons!

• Up close & personal: Your message is placed directly in front of your prospective customer's face (where it is virtually impossible to ignore). Your message is directed to them on a much more personal level, where (unlike conventional forms of advertising) they can't change the channel or turn the page.
• Captive audience: You have 1 to 4 minutes of your prospective customer's time, with absolutely no distractions whatsoever.
• High viewer recall: When people view Indoor Billboards etc, they remember the ads for days... even weeks later because they are physically idle, yet mentally engaged without interruptions or distractions.
• Relieves an otherwise boring situation: Indoor advertising catch your audience at the rare time each day when they are literally starving for something to read. The billboards serve as a neat, well maintained alternative form of advertising.
• A fraction of the cost of conventional advertising: Low cost advertising that won't break your budget. Compare your options, and save a bundle with indoor advertising. Because advertising at the Mall is done internally, we are able to offer rates that are way below market average.
• Target your market to specific demographics: Because indoor advertising delivers your message to your exact demographic, you can spend less money and still hit a higher percentage of your desired target market. Essentially, you save money by eliminating the waste associated with trying to reach the masses via radio, TV, and newspapers.
• Reach readers with higher disposable income: Obviously, our shoppers wouldn't frequent our mall unless they have extra money to spend.
• Reach readers that don't normally read conventional advertising: The people that regularly patronize our restaurants, sports bars, night clubs, bowling lanes, theatres, and health clubs are typically hard to reach with advertising because they are generally active individuals who are out and about. They are not couch potatoes, spending the evening watching TV or reading the newspaper from cover to cover.
• Less clutter and competition: With indoor advertising, you experience less clutter and competition for the attention of the viewer. Compare that with the clutter you see in newspapers, want ad papers, and magazines. Even with outdoor advertising, your message is diluted with scores of other signs, telephone poles, traffic, etc. And of course, we all know about the competition and clutter on the air (in radio or TV).
• The novelty factor: We all like something that is unique or a novelty. Indoor advertising within the mall offers a variety of novel ideas and concepts which will capture the imagination of your audience

If you are interested in advertising in the Brightwater Commons, contact Gunther Korb on 011 789 5052 and gunther@word4word.co.za.

Online Advertising

If you are interested in advertising on our website or on our newsletter, contact us for more information.

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